Original Research & Data Strategy
Create the source other people want to reference.
Original data is the most citable content there is. A3LA designs research that journalists, analysts and AI systems want to reference.
Overview
Original Research & Data Strategy positions your brand as an undeniable authority by creating proprietary data, insights, and analysis. We identify critical knowledge gaps in your industry and develop strategic research initiatives to fill them. This service is designed to make your company the primary source that journalists, analysts, and even AI systems seek out, establishing a foundation of credibility and thought leadership.
In today's information-rich environment, relying on existing content often means blending in. Our Original Research & Data Strategy ensures your brand stands out by producing unique, citable data. This is crucial for earning high-quality backlinks, improving AI visibility by being recognized as a definitive source, and driving the authoritative content that fuels your Lead Funnels and wider brand strategy.
This service is integral to A3LA's holistic system, directly supporting Brand, Search, AI Visibility, PR, Content, and Lead Funnels. The unique data generated becomes the cornerstone for compelling narratives, high-ranking content, and newsworthy press releases. By owning the numbers in your category, your brand gains a strategic advantage that resonates across all engagement points, building trust and accelerating growth.
The problem
Most content repeats what already exists. Nothing earns links or citations like being the original source.
Who it's for
Category leaders and challengers who want to own the numbers in their industry.
Signs you need this
- Your content struggles to earn high-quality backlinks.
- Competitors are seen as the primary source of industry data.
- Your brand needs a stronger foundation for PR efforts.
- You want to differentiate your content with unique insights.
- Your target audience is looking for definitive industry answers.
What's included
- +Industry Surveys
- +Market Research
- +Original Data Campaigns
- +Industry Reports
- +Trend Reports
- +Statistics Pages
- +Research-Based PR
- +Data Visualization
- +Research Outreach
Custom Research Design
A detailed plan outlining the research question, methodology, and data collection strategy tailored to your industry and objectives.
Comprehensive Data Collection
Execution of surveys, interviews, or data analysis to gather the proprietary information foundational to your original research.
Authority Report or Statistics Page
A professionally written and designed report or dedicated webpage presenting your unique findings, optimized for impact and citation.
Visual Data Assets
Infographics, charts, and other visual representations of your data, making complex information accessible and shareable.
Research Outreach Toolkit
Guidance and materials for distributing your research, including key messaging and potential outreach targets for PR and content multiplication.
The A3LA approach
- 01
Question
Find a question your market wants answered.
- 02
Collect
Survey, proprietary data or public-data analysis.
- 03
Publish
Report, stats page and visuals.
- 04
Distribute
Press outreach and content multiplication.
What we work toward
- Increase your brand's authority as a go-to source for industry insights.
- Enhance content strategy with unique and highly citable data.
- Improve the quality and relevance of earned media mentions.
- Strengthen your position as a thought leader in your market.
- Generate new avenues for attracting and engaging target audiences.
What makes it different
Research is planned from day one for PR, SEO and AI citation value.
Common questions
Do you need our data?
Not always. We can commission surveys or analyze public data.
How long does an original research project typically take?
The timeline varies based on the research scope and data collection methods. Simpler projects might conclude in a few weeks, while more extensive surveys or analysis could span several months. We prioritize thoroughness for impactful results.
Can A3LA help us promote the research once it's published?
Yes, our strategy includes advising on content multiplication and outreach. We help you package your research for maximum impact across various channels, supporting your PR, content marketing, and Lead Funnel efforts effectively.
What kind of data sources do you typically use for original research?
We leverage a variety of sources, including proprietary client data, market surveys we design and conduct, and public datasets. The choice depends on your specific research question and the most reliable way to obtain unique insights.
How does original research benefit our AI visibility strategy?
Being the original source of widely cited data increases your brand's authority and relevance to AI models. As AI systems learn from credible sources, your unique research helps establish your brand as a foundational reference point in your industry.
Three letters. Every angle.