Industry: Real Estate
Original Research & Data Strategy for Real Estate
Create the source other people want to reference. Real estate is hyper-local. Brokerages and developers compete on neighborhood knowledge, agent reputation and market data.
Real Estate challenges this solves
- •Neighborhood-level search competition
- •Agent brand vs. brokerage brand
- •Portal dominance in results
Most content repeats what already exists. Nothing earns links or citations like being the original source.
Where we focus
- +Market and neighborhood content with real data
- +Agent entity and profile work
- +Original market research for PR
What's included
- +Industry Surveys
- +Market Research
- +Original Data Campaigns
- +Industry Reports
- +Trend Reports
- +Statistics Pages
- +Research-Based PR
- +Data Visualization
- +Research Outreach
How we approach it
- 01Question. Find a question your market wants answered.
- 02Collect. Survey, proprietary data or public-data analysis.
- 03Publish. Report, stats page and visuals.
- 04Distribute. Press outreach and content multiplication.
Common questions
- How long does an original research project typically take?
- The timeline varies based on the research scope and data collection methods. Simpler projects might conclude in a few weeks, while more extensive surveys or analysis could span several months. We prioritize thoroughness for impactful results.
- Can A3LA help us promote the research once it's published?
- Yes, our strategy includes advising on content multiplication and outreach. We help you package your research for maximum impact across various channels, supporting your PR, content marketing, and Lead Funnel efforts effectively.
- What kind of data sources do you typically use for original research?
- We leverage a variety of sources, including proprietary client data, market surveys we design and conduct, and public datasets. The choice depends on your specific research question and the most reliable way to obtain unique insights.
- How does original research benefit our AI visibility strategy?
- Being the original source of widely cited data increases your brand's authority and relevance to AI models. As AI systems learn from credible sources, your unique research helps establish your brand as a foundational reference point in your industry.
Three letters. Every angle.
